Zoom offers an application store with team building games

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Zoom is integrating third-party applications into its video conferences as it seeks to stay ahead in the post-pandemic world.

He hopes the addition of apps “will make meetings more engaging, more productive, and in fact even more fun.”

Zoom is betting on a hybrid working future and hopes to keep its 300 million participants in daily meetings.

Experts say he’s also keen to compete with rivals like Microsoft Teams.

Zoom already has a marketplace of 1,500 apps, but they need to be downloaded and added to meetings separately.

At launch, 50 apps will be available, including the Asana and Dot Collector meeting scheduler app, which enables real-time feedback and polls.

In an interview with the BBC, Zoom’s product manager for apps, Ross Mayfield, explained how he viewed the apps used in Zoom: “Using apps for things like taking notes, creating a whiteboard, recording items action and manage your tasks to make you more productive. “

And beyond work, he’s considering applications “including video games, casual games, charades, board games, card games, things like that, as a way to play with friends and family. “.

He added, “Game developers are actually creating games specifically for team building exercises, icebreakers, and maintaining that social connectivity in a changing world.”

It is not yet clear how many people will continue to use Zoom and similar video conferencing services as the world continues to ease lockdowns after the Covid-19 crisis.,

The company, which has grown exponentially during the pandemic, recently announced the $ 14.7 billion (£ 10.7 billion) acquisition of Five9, a call center operator based on the cloud. He said he expected sales to increase by more than 40% this year, reaching over $ 3.7 billion (£ 2.66 billion).

Zoom chief executive Eric Yuan has previously said he’s confident the post-pandemic world will continue to embrace a hybrid business model.

Mr Mayfield reiterated this view: “The world we return to is a hybrid workplace, we have to stay connected remotely with people, it won’t just be the same people in the same office doing the same things. . “

He described what he called “the second chapter of Zoom” as the business transforms “from a killer app to a platform that more usefully integrates” into people’s lives.

Ben Wood, analyst at CCS Insight, said of the decision; “The battle for video conferencing platforms is escalating for Zoom as Microsoft Teams continues to make incremental improvements.

“After announcing a slew of apps in October 2020, Zoom is keen to add more value to the platform and app partnerships are a quick win that many users will appreciate.”


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