The NPD Group: US Consumer Spending on Video Game Products in Q2 2021 Grows 2% to $ 14 Billion | New
PORT WASHINGTON, NY, July 23, 2021 / PRNewswire-PRWeb / – According to The NPD Group’s Q2 2021 Games Market Dynamics: US * report, total consumer spending on video games in the United States totaled $ 14 billion in the second quarter (Q2) 2021 (April – June), an increase of 2% compared to Q2 2020.
Gains were seen in PC, cloud and non-console VR content, mobile and subscription spend, as well as hardware. Console contents and accessories have seen decreases.
Overall content spend in the second quarter has been met $ 12.57 billion, an increase of 2%. Subscription content was the only content segment with double-digit percentage gains from Q2 2020. Hardware posted a 12% increase, while accessories were down 11%.
Some of the best-selling and most played games on all platforms in Q2 included Among Us, Call of Duty: Black Ops Cold War, Call of Duty: Warzone, Candy Crush Saga, Candy Crush Soda Saga, Clash of Clans, Coin Master, Fortnite, Garena Free Fire, Genshin Impact, Grand Theft Auto V, Homescapes, Mario kart 8, Mass Effect: Legendary Edition, Minecraft, MLB The Show 21, New PokÃ©mon Snap, PokÃ©mon Go, PUBG Mobile, Resident Evil: Village and Roblox.
âDespite changing pandemic conditions across the country, spending on video games remained strong in the second quarter of 2021,â said Mat Piscatella, games industry analyst at The NPD Group. âA year ago, in the second quarter of 2020, consumer spending on video games increased by 47% compared to the same period in 2019. Consumer spending not only maintained the high levels reached a year ago , but have surpassed them in key areas such as hardware, mobile devices and subscription spending. Video games have become a more important part of consumers’ entertainment and social life, factors that give confidence to the consumer. continued growth of the industry. “
Data from Sensor Tower shows US consumer spending on mobile games in the second quarter increased 5% from the second quarter of 2020. Mobile multiplayer games continue to be a notable theme, with seven out of 10. Top-grossing titles focused on real-time online gaming, up from five in Q2 2020.
âSpending in mobile games remains high, showing signs of a continuing increase in the wave of new players who have flocked to the category from the second quarter of 2020,â said Randy Nelson, Head of Mobile Insights at Sensor Tower. “So far, we see no indication that spending or usage has declined as consumers begin to return to life in a post-vaccine world.”
Methodology: Game Market Dynamics: The United States provides a comprehensive measure of consumer spending on video games in the United States, including purchases of video game equipment, content, and accessories. It is published on a quarterly basis and provides insight and trends on broader consumer spending in the industry, including physical format sales such as new and used physical retail sales as well as rental of vehicles. games and digital sales, including full game digital downloads and downloadable content. (DLC), spending on subscriptions and mobile games. This assessment of broader consumer spending in the industry uses NPD’s monthly point-of-sale tracking services as well as consumer data from other NPD trackers, monitors and reports.
* Accessory sales exclude game cards
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About the NPD Group, Inc.
NPD offers data, industry expertise and prescriptive analytics to help our clients grow their businesses in a changing world. Over 2,000 businesses around the world trust us to help them measure, forecast and improve performance across all channels, including physical commerce, e-commerce and B2B. We have services in 19 countries around the world, with operations covering the Americas, Europe, and APAC. Practice areas include Apparel, Home Appliances, Automotive, Beauty, Books, B2B Technology, Consumer Technology, E-commerce, Fashion Accessories, Food Consumption, Catering, Footwear, home, home improvement, children’s products, multimedia entertainment, mobile, office supplies, retail, sports, toys and video games. For more information, visit npd.com. Follow us on Twitter: @npdgroup.
About Sensor Tower, Inc.
Sensor Tower is the leading provider of market intelligence and insight to the global application economy. Founded in 2013 and based in San Francisco, California, Sensor Tower delivers enterprise-level data across mobile apps and publishers through our Store Intelligence, Ad Intelligence, Usage Intelligence, and App Intelligence platforms, which provide download, revenue, voice share and content metrics. engagement with unmatched precision for the world’s most important. markets. For more information, visit sensortower.com. Follow us on Twitter: @sensorower.
David riley, The NPD Group, 9175435465, [email protected]
SOURCE The NPD Group