Overview of the global toy market to 2026

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Dublin, September 08, 2021 (GLOBE NEWSWIRE) – The “Global Toys Market (2021 Edition) – Analysis by Product Type, Age, Distribution Channel, Region, Country: Market Overview, COVID-19 Implications, Competition and Forecast (2021-2026)” report was added to ResearchAndMarkets.com offer.

The global toy market was valued at $ 93.63 billion in 2020. During the year 2020 and through 2021, the world has been significantly affected by the COVID-19 pandemic. Although the retail brick and mortar market has seen disruption due to continued lockdowns, the toy market has experienced positive growth due to the growth of e-commerce, and especially the sales of games with children spending most of their time in households.

Toys play a crucial role in the growth and development of children and are also vitally important in the development of the brain, as toys help to acquire logical and reasoning skills, help to acquire spatial reasoning as well as logical skills. . Playing with toys and board games also helps children learn and develop social and communication skills.

The increasing demand for strategy and education based toys in children is propelling the growth of the toy market. In addition, the Chinese government has relaxed its decades-old one-child policy, allowing all couples to have two children to meet the challenge of an aging population. Thus, the number of children is expected to increase in the coming years, which will have a positive impact on the growth of the toy market.

The companies are focusing on partnering with different marketing agencies and popular social media influencers related to children’s content to build their strong brand image. This helps them to derive their income from gaming items. For example, in September 2020, Zuru, a Chinese game maker, partnered with Fanbyted, a UK-based digital marketing agency, to improve its brand image with UK consumers. Additionally, the growing popularity of multi-colored toys among preschoolers is likely to further fuel this market growth.

Scope of the report:

  • The report presents the analysis of the toy market for the historical period of 2016-2020 and the forecast period of 2021-2026.
  • The report analyzes the toys market by product type (games and puzzles, baby and preschool toys, construction toys, dolls and accessories, outdoor and sports toys, others), age (0-8 years old, 8- 15 years, 15 years and above) and the Distribution Channel (E-commerce, Supermarket, Traditional Stores, Department Stores, Others).
  • Major regional markets (North America, Europe, Asia-Pacific) were analyzed along with country coverage of North America, Europe and Asia-Pacific) and country (United States). United Kingdom, Canada, Germany, France, United Kingdom, Spain, China, Japan, India and South Korea.
  • Market dynamics such as growth drivers, market trends and challenges are analyzed in depth.
  • The competitive landscape of the market, along with the company profiles of major players (LEGO Group, Mattel Inc., Hasbro, Bandai Namco, VTech, Clementoni, Goliath Games, Playmobil, Tomy, Ravensburger, Thames & Kosmos) are also presented in detail .

Main topics covered:

1. Research methodology and summary

2. Strategic recommendations

3. Toy market: product outlook

4. Global toy market: sizing, growth and forecast
4.1 Market Size Forecast, By Value, Year 2016-2026
4.2 COVID-19 Impact

5. Global Toys Market Segmentation – By Product Type, By Value
5.1 Global Toy Competitive Scenario: By Product Type
5.2 Games and Puzzles Market Size and Forecast (2016-2026)
5.3 Baby & Preschool Toys Market Size and Forecast (2016-2026)
5.4 Construction Toys Market Size and Forecast (2016-2026)
5.5 Dolls and Accessories Market Size and Forecast (2016-2026)
5.6 Outdoor & Sports Toys Market Size and Forecast (2016-2026)
5.7 Other – Market Size and Forecast (2016-2026)

6. Global Toy Market Segmentation – By Age, By Value
6.1 Global Toy Competitive Scenario: By Age Type
6.2 0-8 Years Market Size and Forecast (2016-2026)
6.3 8-15 Years – Market Size and Forecast (2016-2026)
6.4 15+ Years Market Size and Forecast (2016-2026)

7. Global Toy Market Segmentation – By Distribution Channel, By Value
7.1 Global Toy Competitive Scenario: By Distribution Channel
7.2 E-Commerce Market Size and Forecast (2016-2026)
7.3 Supermarket Market Size and Forecast (2016-2026)
7.4 Traditional Store Market Size and Forecast (2016-2026)
7.5 Departmental Store Market Size and Forecast (2016-2026)
7.6 Others – Market Size and Forecast (2016-2026)

8. Global toy market: regional analysis

9. North America Toy Market: An Analysis (2016-2026)
9.1 North America Toys Market: Size and Forecast (2016-2026), by Value
9.2 North America Toy Market – Prominent Players
9.3 Market segmentation by product type by value
9.4 Market segmentation by age by value
9.5 Market segmentation by distribution channel, by value
9.6 North America Toy Market: Country Analysis
9.7 Chart North America Toys Market Opportunity – by Country, by Value, 2026
9.8 North America Toys Market Competitive Scenario: By Country
9.9 United States Toy Market: Size and Forecast (2016-2026), by Value
9.10 United States Toy Market Segmentation – By Product Type, Age & Distribution Channel (2016-2026) By Value
9.11 Canada Toy Market: Size and Forecast (2016-2026), by Value
9.12 Segmentation of the Toys Market in Canada – by Product Type, Age and Distribution Channel (2016-2026) by Value

10. Toy market in Europe: an analysis (2016-2026)
10.1 Europe Toys Market: Size and Forecast (2016-2026), by Value
10.2 Toy market in Europe – Prominent players
10.3 Market Segmentation by Product Type by Value
10.4 Market segmentation by age by value
10.5 Market segmentation by distribution channel by value
10.6 Europe Toy Market: Analysis by Country
10.7 Graph of European Toys Market Market Opportunities – by Country, by Value, 2026
10.8 Europe Toy Market Competitive Scenario: By Country
10.9 Germany Toy Market: Size and Forecast (2016-2026), by Value
10.10 Segmentation of the toy market in Germany – by product type, age and distribution channel (2016-2026) by value
10.11 France Toy Market: Size and Forecast (2016-2026), by Value
10.12 Segmentation of the toys market in France – by type of product, by age and by distribution channel (2016-2026) by value
10.13 Spain Toy Market: Size and Forecast (2016-2026), by Value
10.14 Segmentation of the toys market in Spain – by product type, by age and by distribution channel (2016-2026) by value
10:15 a.m. UK Toy Market: Size and Forecast (2016-2026), by Value
10.16 UK Toy Market Segmentation – By Product Type, Age & Distribution Channel (2016-2026) By Value

11. Asia-Pacific Toy Market: An Analysis (2016-2026)
11.1 Asia-Pacific Toys Market: Size and Forecast (2016-2026), by Value
11.2 Asia-Pacific Toy Market – Key Players and Distributors
11.3 Market segmentation by product type, by value
11.4 Market segmentation by age, value, volume
11.5 Market segmentation by distribution channel (hospitals, pharmacies, supermarkets, e-commerce / e-commerce and others) by value, by volume
11.6 Asia-Pacific Toys Market: Country Analysis
11.7 Chart Asia-Pacific Toys Market Market Opportunity – by Country, by Value, 2026
11.8 Asia-Pacific Toy Market Competitive Scenario: By Country
11.9 China Toy Market: Size and Forecast (2016-2026), by Value
11.10 China Toys Market Segmentation – by Product Type, Age and Distribution Channel (2016-2026) by Value
11.11 Japan Toy Market: Size and Forecast (2016-2026), by Value
11.12 Japan Toys Market Segmentation – By Product Type, Age and Distribution Channel (2016-2026) by Value
11.13 India Toy Market: Size and Forecast (2016-2026), by Value
11.14 India Toys Market Segmentation – By Product Type, Age & Distribution Channel (2016-2026) By Value
11.15 South Korea Toy Market: Size and Forecast (2016-2026), by Value
11.16 South Korea Toys Market Segmentation – By Product Type, Age and Distribution Channel (2016-2026) by Value

12. Dynamics of the global toy market
12.1 Drivers
12.2 Constraints
12.3 Trends

13. Market attractiveness
13.1 Global Toys Market Market Attractiveness Chart – by Product Type, 2026
13.2 Chart Global Toy Market Market Attractiveness – By Age, 2026
1.3 Global Toys Market Market Attractiveness Chart – By Distribution Channel, 2026
13.4 Global Toys Market Market Attractiveness Chart – By Region, 2026

14. Competitive landscape
14.1 Development of new products
14.2 Market share analysis

15. Business analysis
15.1 Hasbro
15.2 Lego
15.3 Mattel
15.4 Ravensburger
15.5 TOMY
15.6 VTech
15.7 Playmobil
15.8 Thames and Cosmos
15.9 Goliath Games
15.10 Clementoni

16. About the publisher

For more information on this report, visit https://www.researchandmarkets.com/r/p7lb5a



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