Following Game’s recent redesign of its online store, MyBroadband set out to compare the prices of its consumer electronics products to those of Takealot, Everyshop and its sister company Makro.
Game recently introduces new features in its online store to increase revenue and attract customers.
These include near real-time stock availability updates, live delivery tracking, the ability to collect online orders at select game stores, and online returns.
The comparison showed that Takealot, Makro and Game compete aggressively to offer the best prices.
This is not surprising since Massmart and Takealot are actively competing for the title of South Africa’s leading technology retailer.
Makro had the lowest prices for three of the seven products, with Takealot and Game following closely behind with two. The game had the lowest total of the entire product basket.
Everyshop did not offer the cheapest price on any of the compared products.
The biggest price difference was for Hisense’s 50-inch A6G UHD smart TV, which Game offered for R6,999 – R1,000 cheaper than Makro’s price and R500 to R700 cheaper than the other two stores.
The game also offers match and beat the price of any product sold cheaper in other stores.
| Price comparison of South African online technology stores | ||||
|---|---|---|---|---|
| Product | Game | Macro | take a lot | All stores |
| Xbox series S | R6,999 | R6,999 | R6,799 | R6,999 |
| Western Digital Elements 2TB Portable Hard Drive | R1,199 | R1,099 | R1,199 | R1,199 |
| Hisense 50A6G UHD Smart TV | R6,999 | R7,999 | R7,699 | R7,499 |
| Samsung Galaxy A23 | R3,699 | R3,999 | R4,489 | R3,999 |
| HP OfficeJet Pro 8023 All-in-One Printer | R1,999 | R1,889 | R2,499 | R2,699 |
| JBL T110 Headphones | R199 | R199 | R199 | R219 |
| Samsung 2.1 channel soundbar HW-A450 | R4,199 | R3,199 | R2,998 | R3,999 |
| Total | R25,293 | R25,383 | R25,882 | R26,613 |
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