Miss Louise Prom Closet rents discounted dresses
BRIDGEWATER – Julie Costa found her calling after the pandemic left her jobless, and her creativity has built a new business venture that gives young girls the chance to rent dresses for special occasions at a discount.
Miss Louise Prom Closet and Special Occasions Rental, formerly known as Lulu’s Prom Closet and Special Occasions Rental, has found a new home at 47 Broad St. suite 101 in Bridgewater.
Over the course of a year, the Special Occasion Dress Shop has seen a significant increase in dress rentals and dress donations.
“In May, I opened my original store, and it was 230 square feet, and I outgrew the space a few months after opening. I was inundated with donations and getting them every week. The owner has offered a much larger commercial space that will allow me to have full-time hours,” Costa said.
The new space is over 800 square feet with three dressing rooms, a large outdoor display, can hold over 3,000 dresses and can accommodate multiple customers at once. The previous space could only serve one customer at a time, Costa said.
“It’s been a whirlwind last year with events like weddings, proms, dances and semi-formal openings. I’ve had girls from all over calling me about dresses in the store,” Costa said.
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“This store responds to needs that have come from COVID. We are coming out of the pandemic which has left many families with individual struggles. Many have limited income due to job loss. special occasion dresses instead of buying from stores,” Costa said.
The fashion industry, Costa said, is a “two seasons” industry ahead, and with supply chain issues there is often less in stores for special occasion clothing.
“Stores don’t have the same inventory because they’ve been through difficulties and their budgets aren’t the same, or production is delayed because they don’t have the same number of people working there. “. Ninety percent of my dresses in the store are donations, and I have inventory. I can fit anyone of any size. I’m proud of the plus size selection” , Costa said.
At Miss Louise Prom Closet and Special Occasions Rental, Costa covers the cost of cleaning the dresses and lets young women enjoy their special day with dresses for rentals under $50. A nice touch to the business is that shoe and jewelry rentals are under $20.
“Parents walk into the store and say, ‘If it wasn’t for this store, I wouldn’t be able to do this,’ and that to me is amazing. It’s an honor to help,” said Coast.
A single father of two came across the clothing store and told him how much of a difference it made, she said.
“He came up to me and said, ‘I was made redundant recently and I didn’t know what I was going to do. I thought I was going to spend hundreds, but I walked out of here with two happy girls with dresses for both for $100,” Costa said.
The father was in disbelief but also relieved of the financial burden of prom and thanked Costa for opening a place like this, she said.
Saturday wedding dress sale
In addition to discounted prom rental prices, Costa offers a massive sale of bridal and bridesmaid dresses. A local bridal shop closed and donated inventory.
The sale begins Saturday, January 15 from 10 a.m. to 2 p.m., and all dresses will be under $200 with bonus bridesmaid dresses for $20 with remaining dresses for sale afterward.
The dresses in question are brand new with tags, and the boutique will only accept cash and Venmo for the sale of the bride’s dress.
“It’s a great opportunity for people to see what else I have and a great way to buy a dress that used to cost $3,000 for less than $200. I want to give brides the chance to buy their dream dress that they might not have been able to afford,” Costa said.
“Business has been very successful, and I never thought I would be moving to a second location. There is nothing like it, and if we continue to receive donations every week, who knows what the future holds. has in store for us when it comes to expansion,” Costa said.
Alisha Saint-Ciel, corporate staff reporter, can be reached by email at [email protected] You can follow her on Twitter at @alishaspeakss. Support local journalism by purchasing a digital or print subscription to The Enterprise today.