Hotel Room on Wheels: Live the Van Life with Cabana x Eddie Bauer
Eddie Bauer has partnered with Cabana to provide luxury off-grid van living experiences and outdoor gear rentals in the Pacific Northwest.
The new program puts van life on the map as a branded and rental experience. Each adventure van, which can offer users 3-5 days of off-grid life, will include Eddie Bauer-branded bedding, accessories and rental gear. For starters, Eddie Bauer trim and additional equipment rentals will be available in five Cabana sprinter vans.
“Guests can start their Pacific Northwest adventure making coffee with Eddie Bauer’s Stanley French Press, play a game of cornhole at their campsite, and spend the night relaxing in the sweetest oversized Down Throw d ‘Eddie Bauer with views of the mountains, lakes or coast just outside,’ the company said in its April 7 announcement.
Cabana x Eddie Bauer PNW Truck Rental
Each hut is equipped with a queen bed, storage for gear, 24-inch television, shower, toilet, slide-out kitchen, sink, heater and heater. ceiling fan, free Wi-Fi, and more.
In addition to this configuration, the adventure van package adds the following:
- Eddie Bauer bedding (including their softest oversized down throw)
- Eddie Bauer French Press & Camp Stanley Cups
- portable cornhole game
- Portable Ring Toss Game
- field table
- Packable tote
Customers can specify additional adventure gear they wish to add to the package when booking.
A collaboration that makes sense
The two brands have a lot in common. Both are based in Seattle and are firmly established in the adventure market. And the two come from decidedly opposite ends of the market.
Eddie Bauer is one of the great legacy outdoor brands, and it’s been around much longer than 3-year-old Cabana. Cabana falls into the same “tech” category as Airbnb or GoCamp with its digital services platform.
The service side of the collaboration is somewhat new for the soft goods brand, but it’s not entirely unheard of. Last summer, Eddie Bauer burst into equipment rental services. Working with Cabana increases the exposure of its rental goods and services to the van-curious consumer.
On the other hand, the collaboration adds a premium option to Cabana’s list of packages.
Booking an Eddie Bauer cabin
To book a van rental, go to cabana.life/eddiebauer. Select “Eddie Bauer Cabanas” from the reservation drop-down menu, enter your desired travel dates, and complete the standard checkout process. Then access your booking and manage your trip through the Cabana app.
And here’s a bonus for pet parents: All Cabana RVs are dog-friendly, though a $100 fee applies upon booking.
Prices vary by date and package, but seem to be between $260 and $300 per night.