Asmodee owners seek to sell board game publisher for two billion euros


Asmodee, the world’s second-largest board game maker, may soon take a new direction. A report has emerged that PAI Partners, the owner of the board game publisher, may be looking to sell the company for $ 2 billion. The company reportedly hired Goldman Sachs to facilitate the sale. For reference, PAI Partners is a private equity firm that is said to have 13.5 billion euros in assets. PAI Partners initially bought Asmodee in 2018 for € 1.2 billion from another private equity firm Eurazeo. Neither Asmodee nor PAI Partners have commented on the potential sale.

Asmodee is the parent company of several board game studios, including Fantasy Flight Games, Atomic Mass Games, Z-Man Studios, CATAN Studios, and Days of Wonder. The company’s strategy in recent years has been to acquire smaller game studios and integrate them into the company as semi-independent publishers, while adding their games to their portfolio. The company also owns the Board Game Arena software. Some of the many games released by Asmodee include CATAN, Ticket to Ride, X-Wing Miniatures Game, Marvel: Crisis Protocol, Marvel Champions: The Card Game, Arkham Horror, and Pandemic. Asmodee also owns the French rights to the Pokémon Trading Card Game. Asmodee has also licensed its various games for digital video games in recent years. At one point, Asmodee was even working with Pokémon Go maker Niantic Labs to create an AR version of CATAN, but that game was dropped after a year-long beta earlier this month.

Obviously, any sale of Asmodee would have huge implications for the entire tabletop board game industry. Asmodee is the second largest board game maker behind Hasbro and is the largest game publisher for many hobby game stores. If the sale goes through, it would also represent a significant increase in the value of not only Asmodee but the board game industry as a whole. It could also mean a major disruption in the industry, especially if there is a major reorganization due to the sale or new property.

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